Compensation & Benefits
Market competitiveness of pay and perks
Free assessment
Are you an employer of choice?
Benchmark your employee experience against top California employers. Discover what is driving turnover and what will make top talent choose you.
About 12–15 minutes · No credit card requiredWhat you receive
Five dimensions. One index score.
The Employer of Choice Index measures the factors that matter most when employees choose and stay with an employer.
Career Growth
Development and advancement opportunities
Work-Life Balance
Flexibility and wellness support
Leadership Quality
Management practices and communication
Culture & Values
Workplace environment and alignment
Who it is for
Built for leaders managing retention under pressure.
High-turnover industries
Retail, hospitality, and healthcare facing retention challenges.
Competitive markets
Tech, finance, or sectors competing aggressively for talent.
Growing companies
Scaling culture while adding team members quickly.
Culture transformers
Leaders improving employee experience with intent.
How it works
From questionnaire to action roadmap.
- 01
Start assessment
Begin the Employer of Choice questionnaire.
- 02
Answer questions
Evaluate practices across all five dimensions.
- 03
Get your index
See your score with benchmark comparisons.
- 04
Improve and track
Implement recommendations and measure progress.
Before we begin
Questions about the Employer of Choice Index.
01 What is the Employer of Choice Index?
The Employer of Choice Index measures how well your company performs across key employee experience dimensions: compensation competitiveness, growth opportunities, work-life balance, leadership quality, and workplace culture. It benchmarks your practices against top employers in California.
02 How is this different from the HR Risk Score?
While the HR Risk Score focuses on compliance and legal exposure, the Employer of Choice Index measures employee satisfaction drivers and retention factors. Together, they give you a complete picture of your HR health—both the protective (compliance) and proactive (culture) sides.
03 How long does the assessment take?
The Employer of Choice Index takes approximately 12-15 minutes to complete. Questions cover your current practices around compensation, benefits, career development, management, and workplace environment.
04 Who should complete this assessment?
The assessment is designed to be completed by business owners, HR directors, or senior leaders who have visibility into company culture, compensation practices, and employee programs. Multiple leaders can take it to compare perspectives.
05 What metrics does the index measure?
The index evaluates five core dimensions: (1) Compensation & Benefits competitiveness, (2) Career Growth & Development opportunities, (3) Work-Life Balance & Flexibility, (4) Leadership & Management quality, and (5) Culture & Values alignment.
06 How can I use the results to improve retention?
Your results will highlight specific areas where you're underperforming compared to top employers. You'll receive actionable recommendations for each dimension, prioritized by impact on employee retention and engagement.
07 Is benchmark data included?
Yes, your scores are compared against industry benchmarks and top California employers. You'll see how you rank in each dimension and what score you'd need to reach 'Employer of Choice' status.
08 Can I track progress over time?
Absolutely. We recommend retaking the assessment quarterly to track your improvement. Your previous scores are saved so you can see trends and measure the impact of your initiatives.
Open the file
Ready to become an employer of choice?
Discover how your employee experience stacks up and get a roadmap to attract and retain top talent.